Why Is My Business Making Money… But I’m Still Broke?
You’re working hard. The jobs are coming in, invoices are going out, and the revenue numbers look good. But when it comes time to pay yourself, your BAS, or that unexpected expense…The money’s just not there.
Sound familiar? You’re not alone — and you’re not doing anything wrong. You’ve just been taught to focus on the wrong number: revenue.
Let’s unpack why so many Aussie tradies and service-based business owners feel like they’re working their butts off for nothing, and what you can do about it.
1. Revenue
First things first: revenue is not profit.
It might feel exciting to see those big numbers hit your bank account, but if you’re not planning how that money’s used, it disappears fast.
Expenses creep in. Subbies need paying. Your tools need replacing.
And let’s not forget those surprise tax bills (because who hasn’t had one of those?).
Profit doesn’t just happen — it’s something you plan for.
2. Where’s the Money Going?
Here are the top culprits draining your bank balance:
Inconsistent pricing – If you’re not building in profit from the start, you’re just covering costs
Spending without a plan – Money comes in and flows right back out
Creeping overheads – Monthly subscriptions, wages, and equipment add up
Tax time surprises – If you’re not setting it aside, it hits hard
Paying yourself last – You get what’s left… which is often nothing
3. How to Take Back Control
It’s not about working more. It’s about managing the money you already make.
Here’s where to start:
✅ Open multiple bank accounts
Split your income into simple buckets — profit, tax, owner’s pay, expenses.
✅ Allocate money with purpose
Every dollar has a job. Plan for it, and it won’t disappear.
✅ Pay yourself first
Yes, first. Even if it’s only 5%. Build the habit — it changes everything.
You Deserve to Be Paid
Your business can be profitable — and it doesn’t need to be complicated.
It just needs a better system.
Want to check the health of your finances in under 10 minutes?
[Download your free Financial First Aid Kit now]
It’s a simple tool that shows you exactly where the leaks are — and how to fix them.