Stop Cash Leaks. Start Seeing Profit.
Free download: The Financial First Aid Kit for Trades & Service Businesses
If the money’s coming in but somehow still not showing up in your bank account—you’re not alone.
Most business owners in the trades or services are flat out working, but still quietly wondering:
“Where the hell is the profit?”
This free kit is designed to help you hit pause, check your business’s financial pulse, and finally start getting paid what you’re worth.
It’s time to stop guessing, stop hoping, and start making clear, confident decisions with your cash.
👉 Simple tools
👉 No fluff, no jargon
👉 Built for busy business owners who want clarity—not spreadsheets
What’s Inside the Kit:
You’ll get four practical, easy-to-use tools designed to give you clarity in under an hour:
👉 A quick-start guide to Profit First
👉 A worksheet to see where your money’s really going
👉 A checklist to spot profit leaks hiding in plain sight
💬 “I make decent money, but it just... disappears.”
If that’s you, this kit is your wake-up call (and your solution).
Download Your Free Kit + Start Getting Paid Properly!
You work too hard to keep scraping by or hoping there’s something left over.
Download the Financial First Aid Kit now and take the first step toward getting your business money sorted—for good.
Why Most Businesses Don’t See Profit
(and How to Flip the Script)
Here’s what most business owners have been taught (or just assumed):
Sales – Expenses = Profit
But let’s be real: there’s rarely anything left after the bills are paid.
And that means your hard work isn’t paying off the way it should.
Profit First flips the formula:
Sales – Profit = Expenses
Instead of hoping there’s something left over at the end, you take your profit first—and run your business on what’s left.
That one simple mindset shift changes everything.
It’s not about being stingy or hyper-frugal.
It’s about building a business that supports your life—not the other way around.
What You’ll Walk Away With:
A crystal-clear snapshot of how your cash is flowing
Insight into where money is being wasted or underutilised
A starting point to set up your own Profit First system
A practical review of your real expenses—no more set-and-forget
More confidence, more control, and a clearer path to real profit
This Kit Is Made For You If…
You’re bringing in good revenue but still feel cash-poor
You want to pay yourself consistently (without guilt or stress)
You’re tired of dreading BAS time
You’re not a numbers person—but you want to feel in control
You know something needs to change, but you’re not sure where to start
Download Your Free Kit + Start Getting Paid Properly!
You work too hard to keep scraping by or hoping there’s something left over.
Download the Financial First Aid Kit now and take the first step toward getting your business money sorted—for good.
Want Extra Support?
You don’t have to figure it out alone.
If you’re ready to stop winging it and start building real financial clarity into your business—I’ve got you.
Book a free Profit Clarity Call
Let’s talk about your numbers, your goals, and how to start paying yourself on purpose.
Explore the Profit First 101 Course A self-paced intro to setting up Profit First, with bite-sized lessons and step-by-step support.
Meet Your Profit Coach
Hi, I’m Emma — founder of Sweet Success Consulting, Profit First Professional, and former bookkeeper with over a decade of experience helping businesses untangle their finances.
I help trades and service-based business owners stop leaking cash and start building profit with clarity and confidence.
Because profit isn’t a luxury. It’s a necessity.
And you deserve to be paid—properly—for the business you’ve built.
Established business owners

